Stop Guessing. Start Growing. With a Partner Who Knows Your Numbers.

SheCounts combines fractional-CFO guidance and business coaching into one partnership — so you get financial strategy, growth planning, and accountability from someone who already knows your numbers.

What Business Growth Advisory Covers

The Business Growth Advisory packages take financial strategy and business strategy and put them together so you can make one seamless decision. This is not bookkeeping — it builds on top of it. Accounting tells you what the numbers did in the past. Advisory uses those numbers to project what is ahead and gives you accountability on the steps to get there. Think of it as having both a CFO and a business coach at your service in the same person. We deliver financial reviews, KPI dashboards built around your specific metrics, and cash-flow monitoring — because a lot of small businesses do not understand the difference between cash flow and profit, and they are two very different numbers. Each month includes a 60-minute growth strategy session, goal setting and accountability, business planning and support, and email and phone access throughout the month.

Carrie Kirtley, founder of SheCounts LLC, Salt Lake City bookkeeper and accountant.

Why South Jordan Residents Choose SheCounts for Business Growth Advisory

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CFO + Coach in One

You do not need two separate professionals. SheCounts provides financial strategy and business coaching in one partnership, with one person who already knows your numbers.

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Built on Your Actual Data

We do not advise on assumptions. Because we handle your bookkeeping, your advisory is built on real, current financial data — not projections from outdated numbers.

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Confidence, Not Just Reports

The goal is not more paperwork. It is understanding your numbers, creating financial habits, improving your decision-making, and building the confidence a CEO would have.

Tailored CFO and advisory services.

We provide tailored bookkeeping services, but here is a glimpse into our typical packages.

Foundational

Starter Advisory — Foundational Financial Confidence

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Financial review (understand your numbers)

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KPI dashboard

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Cash-flow monitoring

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60-minute Growth Strategy Session

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Goal setting and accountability

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Business planning support

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Email support

Momentum

Starting at $750–$1,200

Service-based businesses; high 5–6 figure revenue; owners new to financial strategy.

Most Popular

For business owners actively scaling revenue who want proactive decisions based on forecasting, profitability, and financial planning.

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Everything in Momentum

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Rolling forecast

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Profitability analysis

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Strategic planning

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Pricing guidance

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Team and hiring discussions

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Sales and growth goal tracking

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Two strategy sessions per month

Elevate / Growth Advisory

Starting at $1,500–$3,000/mont

Increase profitability, improve cash flow, scale intentionally, make data-driven decisions

Executive

For established businesses seeking a strategic partner to guide growth, profitability, and long-term wealth.

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Everything in Elevate

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Executive-level financial leadership

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Scenario planning

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Compensation planning

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Board-style reporting

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Leadership coaching

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Quarterly planning retreats

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Unlimited voice/text access

Legacy / Scale Advisory

$850+/month

Established businesses that want a true strategic partner.

Looking for other services?

Advisory is built on a foundation of clean books. If you are not ready for CFO-level guidance yet, explore our bookkeeping, catch-up, tax preparation, and tax planning services.

SheCounts LLC team member reviewing financial statements at Salt Lake City office desk

When You Need Growth Advisory.

Advisory is not for someone just starting out — it is for business owners in the high five figures heading into six figures on gross income who are ready to make strategic, data-driven decisions about growth. Most clients start with a bookkeeping package and graduate into advisory as their business grows. Bookkeeping is the prerequisite because we cannot provide meaningful financial strategy without clean, current numbers.


  1. You are earning in the high five figures and heading toward six figures
  2. You want to make strategic decisions but lack the financial clarity to do it confidently
  3. You do not understand the difference between cash flow and profit — and it matters
  4. You do not understand the difference between cash flow and profit — and it matters
  5. You need accountability on business goals, not just financial reports
  6. You want a CFO-level partner without the cost of a full-time hire
  7. You have outgrown basic bookkeeping and need someone who connects numbers to strategy

How Growth Advisory Works.

Advisory starts with clean bookkeeping. If you are not already a bookkeeping client, we get your books in order first — because we cannot advise on numbers we do not trust.

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Choose Your Advisory Tier

We offer three tiers — Momentum, Elevate, and Legacy — that scale with your business. We recommend the right level based on your revenue, complexity, and goals.

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Build Your Dashboard

We create a clear, personalized tax plan based on the analysis — real strategies tied to your business situation and projected growth.

Each month, we review your financials, cash flow, and KPIs together. We explain what the numbers are telling you and what decisions to consider.

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60-Minute Growth Strategy Session

Beyond the numbers, we meet monthly to set goals, track accountability, plan business strategy, and work through the decisions that move your business forward.

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Ongoing Access & Support

Email, phone, or text throughout the month. When a question or opportunity comes up, you have a partner to call — no extra charge, no waiting for your next scheduled meeting.

Frequently Asked Questions

  • How is SheCounts' Business Growth Advisory service structured?

    The advisory service is built around three plans. Momentum starts at $750–$1,200/month and is designed to build financial clarity and confidence. Elevate starts at $1,500–$3,000/month for businesses actively scaling. Legacy starts at $3,500+/month for established owners who need executive-level financial leadership.

  • Do I need to be a bookkeeping client first?

    Yes. Bookkeeping is the foundation. We cannot provide meaningful financial strategy without clean, current numbers. Most advisory clients start with bookkeeping and graduate into advisory as their business grows.


  • What is the difference between cash flow and profit?

    Profit is what your income statement says you earned after expenses. Cash flow is the actual money moving in and out of your business — and they are often very different numbers. Understanding both is critical, and the advisory brings that conversation front and center.


  • Is this just for women-owned businesses?

    No. SheCounts serves all small business owners. We are especially welcoming to women entrepreneurs who have felt overlooked by traditional accountants, but our advisory services are for any business owner who wants to grow with confidence and clarity.


  • What kind of results can I expect?

    Clients gain a clear understanding of their numbers, develop real financial habits, improve their decision-making, and build the confidence of a CEO — because most business owners started their business and pieced it together without ever mastering what it all does together.


Ready to Get Started?

Schedule a free consultation or call us directly. We respond promptly and we would love to hear about your business.